CASE STUDY
EIRA BEAUTY
Beauty & Aesthetics · eirabeauty.co.uk
A polished, professional online presence for a new beauty salon in West Mersea.
Visit the live siteObjectives, scope of work, approach and screenshots supplied by the owner.
THE OBJECTIVE
Establish a polished, professional online presence for a new beauty salon in West Mersea. The website needed to communicate the clinic's treatments, reinforce its premium identity and make it easy for customers to explore services and book appointments.
THE WORK
- Website design and development.
- Treatment and service information pages.
- A full bespoke online booking platform, built from the ground up.
- The EIRA Tan Wallet — a subscription feature where customers buy tanning minutes online, check their live balance, view their tanning history and top up at any time from their EIRA account, with no physical tanning cards.
- Mobile-responsive layouts.
- Consistent use of the clinic's branding, typography and colour palette.
- Clear navigation and customer enquiry pathways.
- Supporting treatment imagery and content presentation.
THE APPROACH
A soft, elegant and minimalist design, using warm neutral tones, refined typography and generous whitespace. The website was designed to feel welcoming and premium, with particular attention to ease of navigation and the customer booking journey.
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